Client • ESPN   Agency • R/GA       — 2017

Design Exploratory — ESPN


The ask:

To reconnect ESPN with younger fans. To rebuild their relevance, humanizes their scale, update their usability and find their place in culture.

Approach:

Millennials don’t just want to buy your brand, they want to be a part of it. They’re looking for ways to participate. Fans value brands that engage in relevant social causes.

ESPN Dream Camp:  A camp where children are equipped with the tools needed to pursue future aspirations and given networking opportunities within the sports industry. Using the signature ESPN red as the driving color, making bold statement and announcing to the world that we are ESPN for the Next Generation.


Bernise-YoungGuns-ESPN-Final
Bernise-YoungGuns-ESPN-Final3
Bernise-YoungGuns-ESPN-Final4
Bernise-YoungGuns-ESPN-04
Bernise-YoungGuns-ESPN-Final5
Bernise-YoungGuns-ESPN-Final2

Selected Works

SayshSaysh | Brand 360°

Trendex StoneTrendexStone

PICIParker Institute

VesperVesper

Viking Viking Cruises

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation

SiriusXMSiriusXM

Wisdom By KidsJohnson and Johnson

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop