Client • ESPN Agency • R/GA — 2017
Design Exploratory — ESPN
To reconnect ESPN with younger fans. To rebuild their relevance, humanizes their scale, update their usability and find their place in culture.
Millennials don’t just want to buy your brand, they want to be a part of it. They’re looking for ways to participate. Fans value brands that engage in relevant social causes.
ESPN Dream Camp: A camp where children are equipped with the tools needed to pursue future aspirations and given networking opportunities within the sports industry. Using the signature ESPN red as the driving color, making bold statement and announcing to the world that we are ESPN for the Next Generation.
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