Client • ESPN Agency • R/GA — 2020
Role: Design | Brand Identity x Campaign: Chris Parker, Jackson Harper
Campaign — House of '98
A nostalgia-filled website that takes fans back to 1998.
We’ll let fans relive the days of The Last Dance with an interactive site experience: The House of ‘98. The site will bring fans back to 1998 with a mix of content including music from ‘98, merch from ‘98, ESPN archive material from ‘98, and reactions to The Last Dance from ESPN personalities. The Last Dance will be airing in ten parts, twice a week, for five weeks. This site is the place for ESPN to drive to from other channels to get fans stoked for the next installment, and it’s going to be the first stop for fans to check-in just after an episode has aired.
*The final execution of the site had been taken in-house by ESPN.
Selected Works
Nike x NYvsNYNike
Aesop OasisAesop
Trendex StoneTrendexStone
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
PICIParker Institute
Nike x USONike
VesperVesper
Viking Viking Cruises
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
ESPN: DREAM CAMPESPN
SiriusXMSiriusXM
PaccayaPaccaya Foundation
Wisdom By KidsJohnson and Johnson
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop
J I A W E ITongrentang
RGA+R/GA
Summer CampaignSamsung
Project Paris (2019)Pepsico
Project Y (2019)Pepsico
Project Z (2019)Pepsico