Client • ESPN Agency • R/GA — 2020
Role: Design | Brand Identity x Campaign: Chris Parker, Jackson Harper
Campaign — House of '98
The Last Dance was a Netflix/ESPN collaborative sensation that filled the cultural conversation like a blockbuster film.
To celebrate, ESPN launched a Space Jam-inspired, nostalgia-filled website that transported fans back to the dial-up world of 1998.
The site brought fans back to ’98 with a mix of music, merch, and never seen before footage from the ESPN archives. And no dial-up website would be complete without a magazine stand, complete with interactive .pdf’s. Innovation. The Last Dance was aired in ten parts, twice a week, for five weeks. House of ‘98 got fans stoked for the next installment, is dynamically updated throughout the five weeks, to live 1998 in real-time, digitally.
Webbyawards: Crafted With Code
*The final execution of the site had been taken in-house by ESPN.
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