Client • ESPN   Agency • R/GA       — 2020
Role: Design | Brand Identity   x   Campaign: Chris Parker, Jackson Harper

Campaign — House of '98

A nostalgia-filled website that takes fans back to 1998.

We’ll let fans relive the days of The Last Dance with an interactive site experience: The House of ‘98. The site will bring fans back to 1998 with a mix of content including music from ‘98, merch from ‘98, ESPN archive material from ‘98, and reactions to The Last Dance from ESPN personalities. The Last Dance will be airing in ten parts, twice a week, for five weeks. This site is the place for ESPN to drive to from other channels to get fans stoked for the next installment, and it’s going to be the first stop for fans to check-in just after an episode has aired. 

*The final execution of the site had been taken in-house by ESPN.