Client • MUJI xx — 2016
Design Exploratory — MUJI
What is the most ordinary product in your day to day life that is so essential but you might have forgotten to appreciate its existence? Visualizing the sensation of q-tip: clouds at your fingertips; Tackling the ask (to make anything under $1 feel premium) inspired by high fashion brand like Rick Owens & Alexandra Wang, absorbing it with MUJI minimal approach that focuses in quality. Even cotton swabs can be a part of your aesthetic. Just like your little black dress, these are also your secret weapons. Whether it’s makeup, dust on your keyboard, or the mysteries that lie in your ears, everything looks better in black. Created a black on black q-tip line from photography, art direction, customized q-tip typeface to packaging that the brand itself is the experience.
Selected Works
Nike x NYvsNYNike
Aesop OasisAesop
Trendex StoneTrendexStone
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
PICIParker Institute
Nike x USONike
VesperVesper
Viking Viking Cruises
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
ESPN: DREAM CAMPESPN
SiriusXMSiriusXM
PaccayaPaccaya Foundation
Wisdom By KidsJohnson and Johnson
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop
J I A W E ITongrentang
RGA+R/GA
Summer CampaignSamsung
Project Paris (2019)Pepsico
Project Y (2019)Pepsico
Project Z (2019)Pepsico