Client • MUJI xx — 2016
Design Exploratory — MUJI
What is the most ordinary product in your day to day life that is so essential but you might have forgotten to appreciate its existence? Visualizing the sensation of q-tip: clouds at your fingertips; Tackling the ask (to make anything under $1 feel premium) inspired by high fashion brand like Rick Owens & Alexandra Wang, absorbing it with MUJI minimal approach that focuses in quality. Even cotton swabs can be a part of your aesthetic. Just like your little black dress, these are also your secret weapons. Whether it’s makeup, dust on your keyboard, or the mysteries that lie in your ears, everything looks better in black. Created a black on black q-tip line from photography, art direction, customized q-tip typeface to packaging that the brand itself is the experience.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
OmorphoBrand Launch/ Brand ID
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh SS LookbookSummer Campaign
Saysh x KithBrand Partnership
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
GoogleFuture Vision
Noonnoon
Saysh Two CampaignProduct Design & Campaign & Lookbook
Evolved By NatureSilk Inc
PICIParker Institute
Nike x NYvsNYNike
Samsung Galaxy ASamsung
SiriusXMSiriusXM
Nike x USONike
Trendex StoneTrendexStone
Aesop OasisAesop
PATHPath Foundation
SZA — Unstaged Concert(Live Performance)
VesperVesper
Anklet by SayshSaysh | Product Campaign
M&MM&M Digital Experience
KATE'SButcher & Cookshop
YAKOLive Nation
Uniqlo x UTUniqlo