Client • MUJI   xx      — 2016

Design Exploratory — MUJI 

What is the most ordinary product in your day to day life that is so essential but you might have forgotten to appreciate its existence? Visualizing the sensation of q-tip: clouds at your fingertips; Tackling the ask (to make anything under $1 feel premium) inspired by high fashion brand like Rick Owens & Alexandra Wang, absorbing it with MUJI minimal approach that focuses in quality. Even cotton swabs can be a part of your aesthetic. Just like your little black dress, these are also your secret weapons. Whether it’s makeup, dust on your keyboard, or the mysteries that lie in your ears, everything looks better in black. Created a black on black q-tip line from photography, art direction, customized q-tip typeface to packaging that the brand itself is the experience.

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Selected Works

SayshSaysh | Brand 360°

Trendex StoneTrendexStone

PICIParker Institute

VesperVesper

Viking Viking Cruises

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation

SiriusXMSiriusXM

Wisdom By KidsJohnson and Johnson

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop