Client • Nike New York Agency • R/GA — 2019
Team | Gabriel Cheung, Harry Peacham, Leah Alfonso
Art Direction — Nike Go Play Day
Final art direction and design exploratory for the campaign launch of the Nike Summer x Go Play Day. There's more to a story than watching it unfold. Instead, Nike is giving NYC the chance to see and celebrate how sports create positive CHANGE in the lives of both athletes and their communities — told through each of their unique points-of-view.
This isn't a competition. This is play. This is freedom. This is imagination letting loose and running wild. this is the best part of being a kid — and that’s how we should tell our story: from their point-of-view. not by kids competing, but by kids playing. It's all about perspective.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
OmorphoBrand Launch/ Brand ID
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh SS LookbookSummer Campaign
Saysh x KithBrand Partnership
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
GoogleFuture Vision
Noonnoon
Saysh Two CampaignProduct Design & Campaign & Lookbook
Evolved By NatureSilk Inc
PICIParker Institute
Nike x NYvsNYNike
Samsung Galaxy ASamsung
SiriusXMSiriusXM
Nike x USONike
Trendex StoneTrendexStone
Aesop OasisAesop
PATHPath Foundation
SZA — Unstaged Concert(Live Performance)
VesperVesper
Anklet by SayshSaysh | Product Campaign
M&MM&M Digital Experience
KATE'SButcher & Cookshop
YAKOLive Nation
Uniqlo x UTUniqlo