Client • Omorpho — 2019-21
Founders of Omorpho: Ben Williams, Stefan Olander
Brand & Digital Creative: Ben Williams, Bernise Wong
Product Creative: Natalie Candrian, Irena llcheva
Omorpho — Brand Identity & Launch
Omorpho's mission is to simplify the pursuit of a fit life. It is simple and powerful. And although the idea of being “fit” may be different for all of us, Ben and Stefan know, after decades of creating products and services for athletes at every level, that it’s the small changes over a longer period of time that deliver the greatest results.
In designing Omorpho's brand identity and digital system, it is important for us that it is beautiful, functional, and yet simple. We created an entire brand & digital design system based on our logomark ( · · · ) and a design language that is grounded in gravity.
Omorpho's Gravity Sportswear collection is powered by MicroLoad™. Sounds fancy, but it’s simple - by loading your body with small amounts of naturally-distributed weight when training we can help you get stronger, fitter, and faster by simply changing what you wear.
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