Client • Parker Institute Agency • R/GA — 2019
Team | Mike Rigby, Antonio Moton, Corey Lewis, Annelise Alexander
Visual Identity — PICI
Assembling an incredible brain trust of early believers, pioneers and six leading academic research institutions, the Parker Institute for Cancer Immunotherapy was formed. Our brand has the power to illuminate what we do and inspire others to stand behind our mission. And it should be as ambitious as we are. It’s more than just a logo. Our brand is a common identity that’s expressed across all the ways people experience PICI—from our business cards to our fundraising galas. It helps us show the world who we are and what we’re capable of.
Selected Works
Nike x NYvsNYNike
Aesop OasisAesop
Trendex StoneTrendexStone
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
PICIParker Institute
Nike x USONike
VesperVesper
Viking Viking Cruises
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
ESPN: DREAM CAMPESPN
SiriusXMSiriusXM
PaccayaPaccaya Foundation
Wisdom By KidsJohnson and Johnson
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop
J I A W E ITongrentang
RGA+R/GA
Summer CampaignSamsung
Project Paris (2019)Pepsico
Project Y (2019)Pepsico
Project Z (2019)Pepsico