Client • Parker Institute   Agency • R/GA       — 2019
Team | Mike Rigby, Antonio Moton, Corey Lewis, Annelise Alexander

Visual Identity — PICI

Assembling an incredible brain trust of early believers, pioneers and six leading academic research institutions, the Parker Institute for Cancer Immunotherapy was formed. Our brand has the power to illuminate what we do and inspire others to stand behind our mission. And it should be as ambitious as we are. It’s more than just a logo. Our brand is a common identity that’s expressed across all the ways people experience PICI—from our business cards to our fundraising galas. It helps us show the world who we are and what we’re capable of.



PICI Brand Playbook
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Selected Works

SayshSaysh | Brand 360°

Trendex StoneTrendexStone

PICIParker Institute


Viking Viking Cruises

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation


Wisdom By KidsJohnson and Johnson

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop