Client • Samsung Agency • R/GA — 2020
Team | Rene van Wonderen, Rowan Mansfield, Augustus Sung, David Stevanov
Campaign — Samsung Galaxy A
To promote the Galaxy A to Gen Z, we cut the bullshit and turned the three things that matter to them - an awesome screen, awesome camera, and long-lasting battery life - into the east lyrics of a song, recorded by K-pop megaband BlackPink.
We then dropped it as the #danceawesome challenge on TikTok. It got Gen-Z dancing to a song about the Galaxy A’s features, resulting in 4.7M user videos, and 19 billion views to date.
A collection of Galaxy A sticker design (gif) for the 2020 — Samsung Galaxy A (DanceAwesome) Campaign.
Illustrated by -- Antoni Tudisco (@antonitudisco)
-- Clement Chia (@cmttat)
++ Additional
brand character design &
brand expression
Dance Challange Instruction card
Illustrated by -- Jeremyville
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
OmorphoBrand Launch/ Brand ID
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh x KithBrand Partnership
Saysh SS LookbookSummer Campaign
Saysh Two CampaignProduct Design & Campaign & Lookbook
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
SZA — Unstaged Concert(Live Performance)
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
Anklet by SayshSaysh | Product Campaign
Aesop OasisAesop
Nike x NYvsNYNike
Trendex StoneTrendexStone
PICIParker Institute
Nike x USONike
VesperVesper
Noonnoon
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
SiriusXMSiriusXM
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop