Client • Samsung Agency • R/GA — 2020
Team | Rene van Wonderen, Rowan Mansfield, Augustus Sung, David Stevanov
Campaign — Samsung Galaxy A
To promote the Galaxy A to Gen Z, we cut the bullshit and turned the three things that matter to them - an awesome screen, awesome camera, and long-lasting battery life - into the east lyrics of a song, recorded by K-pop megaband BlackPink.
We then dropped it as the #danceawesome challenge on TikTok. It got Gen-Z dancing to a song about the Galaxy A’s features, resulting in 4.7M user videos, and 19 billion views to date.
A collection of Galaxy A sticker design (gif) for the 2020 — Samsung Galaxy A (DanceAwesome) Campaign.
Illustrated by -- Antoni Tudisco (@antonitudisco)
-- Clement Chia (@cmttat)
brand character design &
Dance Challange Instruction card
Illustrated by -- Jeremyville
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