Client • Vesper — 2017
Brand Identity — Vesper
Vesper is a Beer Pong bar based in Hong Kong. The ask was to create a memorable brand identity that reminds people of their time in Vesper.
“Quality time” and “Vesper Vibes” It is the game, the people who make this place great. Using the “V” in the name Vesper as the dominate shape to epitomize intersection of fun & play, the beer pong triangle and interaction you make with friends. Recapturing the fun and excitement of the game by symbolizing the “/“ in the “V” into “beer pong splashes.” Where it later on extended to be a customized visual language for each individual players of their own winning moment.
Selected Works
Nike x NYvsNYNike
Aesop OasisAesop
Trendex StoneTrendexStone
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
PICIParker Institute
Nike x USONike
VesperVesper
Viking Viking Cruises
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
ESPN: DREAM CAMPESPN
SiriusXMSiriusXM
PaccayaPaccaya Foundation
Wisdom By KidsJohnson and Johnson
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop
J I A W E ITongrentang
RGA+R/GA
Summer CampaignSamsung
Project Paris (2019)Pepsico
Project Y (2019)Pepsico
Project Z (2019)Pepsico