Client • Vesper      — 2017

Brand Identity — Vesper

Vesper is a Beer Pong bar based in Hong Kong. The ask was to create a memorable brand identity that reminds people of their time in Vesper.

 “Quality time” and “Vesper Vibes” It is the game, the people who make this place great. Using the “V” in the name Vesper as the dominate shape to epitomize intersection of fun & play, the beer pong triangle and interaction you make with friends. Recapturing the fun and excitement of the game by symbolizing the “/“ in the “V” into “beer pong splashes.” Where it later on extended to be a customized visual language for each individual players of their own winning moment.


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Selected Works

Trendex StoneTrendexStone

PICIParker Institute

VesperVesper

Viking Viking Cruises

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation

SiriusXMSiriusXM

PaccayaPaccaya Foundation

Wisdom By KidsJohnson and Johnson

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop

J I A W E ITongrentang

RGA+R/GA