Client • Live Nation — 2018
Artist Identity — YAKO
Approach:
Insight finding: went on 3 tours with YAKO to get a sense of what he wants to be and what fans love about him. To demonstrate YAKO’s passion and his dedication to music, the identity is built on YAKO’s house style and especially inspired by his tattoos (2 circles) that he’s deeply attached to as it represents the DJ controller and beat. The result: Created an electric moving logo-mark that incorporated YAKO’s tattoo in the O and a beat dropped on the A — Amplifier: an electronic device that can increase the power of a signal. Using the “O” — what YAKO believes in and the “A” — what fans love about his music as a signifier for his brand identity.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
OmorphoBrand Launch/ Brand ID
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh SS LookbookSummer Campaign
Saysh x KithBrand Partnership
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
GoogleFuture Vision
Noonnoon
Saysh Two CampaignProduct Design & Campaign & Lookbook
Evolved By NatureSilk Inc
PICIParker Institute
Nike x NYvsNYNike
Samsung Galaxy ASamsung
SiriusXMSiriusXM
Nike x USONike
Trendex StoneTrendexStone
Aesop OasisAesop
PATHPath Foundation
SZA — Unstaged Concert(Live Performance)
VesperVesper
Anklet by SayshSaysh | Product Campaign
M&MM&M Digital Experience
KATE'SButcher & Cookshop
YAKOLive Nation
Uniqlo x UTUniqlo