Client • Nike New York Agency • R/GA — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham
Art Direction — Nike NY vs NY
Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshBrand Identity & Ecosystem
Home of SayshRetail Space & Experiential Design
OmorphoBrand Identity, Campaign and Digital Product Design
Hodinkee - Holiday Campaign 2021Campaign & Digital Product
Saysh x KithBrand Partnership & Campaign
Spike 1 NFT x Saatchi GalleryCampaign & Digital Art (NFT)
House of '98 - ESPNCampaign & Experiential Digital Design
Saysh Equality Over AntiquityBrand Campaign
Mountaintop ConversationsPodcast Production & Identity Design
GoogleFuture Vision
Evolved By NatureBrand Identity & Product Design
Saysh Two CampaignProduct Design & Campaign & Lookbook
NoonBrand Identity & Packaging Design
PICIBrand Identity & Product Design
Nike x NYvsNYCampaign
Samsung Galaxy ACampaign
SiriusXMBrand Identity
Nike NYC MarathonCampaign
M&MDigital Ecosystem
Aesop OasisProduct & Membership Design
Nike x USOCampaign
SZA — AMEX UNSTAGED ConcertLive Performance Production & Art Direction