Client • ESPN   Agency • R/GA       — 2020
Role: Design | Brand Identity   x   Campaign: Chris Parker, Jackson Harper

Campaign — House of '98

The Last Dance was a Netflix/ESPN collaborative sensation that filled the cultural conversation like a blockbuster film.

To celebrate, ESPN launched a Space Jam-inspired, nostalgia-filled website that transported fans back to the dial-up world of 1998.

The site brought fans back to ’98 with a mix of music, merch, and never seen before footage from the ESPN archives. And no dial-up website would be complete without a magazine stand, complete with interactive .pdf’s. Innovation. The Last Dance was aired in ten parts, twice a week, for five weeks. House of ‘98 got fans stoked for the next installment, is dynamically updated throughout the five weeks, to live 1998 in real-time, digitally.

Featured:
Webbyawards: Crafted With Code
Clio Awards
ADC Awards

*The final execution of the site had been taken in-house by ESPN.