Client • Aēsop      — 2020

Aēsop Oasis — Membership program 

Aēsop Oasis is a membership programme that recognises members’ personal journeys and provides them with what they need to live a fulfilling life through recognition and replenishment.

Throughout our lives, we are constantly exploring, evolving, and expanding. Our minds and bodies experience continuous change, whether due to new ideas or insights, new dreams or careers, transitions of the seasons, or the smallest shifts in our day-to-day. With these changes comes a need to find moments and spaces in which to nourish ourselves — both inside and out.




aesop_Page_01
72f38caa9b39b386e4e60a086b900bbc
aesop_Page_02
aesop_Page_03

 

 

Purchase & Welcome

It’s the same .com, updated to be not only a point of entry for registration but also a source of inspiration — through personalised and localised content, curated for the community


Considerations:
Feature local communities that reflect Aēsop’s values
Display popular products, events, etc. within the region

 

 

Deck – Slide 12

 

 

Purchase & Welcome

Anyone can join the Aēsop Oasis membership programme, whether through a simple sign-up form or when they purchase a product.

 

 

Deck – Slide 11

 

 

Guidance 

Once their profile is complete, they are presented with various options for how to craft a routine around it. Over time, Aēsop Oasis learns to recognise customers’ needs and how to proactively serve them through moments of replenishment

 

 

Deck – Slide 10
Group 1487

 

 

Education & Inspiration 

As we understand more about our customers, moments of replenishment start to expand beyond our products.

Social Gifting: Realising the needs of our customers doesn’t just happen within our ecosystem — it also ripples out onto other platforms


Considerations: 
Curated gift packages relevant to important calendar events (Valentine’s Day, Lunar New Year, friends’ birthdays, etc.)

Add products with a lower price point for friends to gift each other.
Ensure that we’re always driving Kakao users to the Aēsop storefront on KakaoTalk.

 

  




Giving back: During the journey, we find moments to celebrate how members are giving back through their purchases, and give them new opportunities to donate towards local causes


Considerations 
Messaging appears after replenishing the product.
Causes to Support can be wrapped into featured content on .com

Deck – Slide 9
Deck 2 – Slide 11
Deck – Slide 13


The Aēsop Oasis card

further streamlines our members’ lives and helps them expand beyond their current perspectives, whether they are visiting a retail store, traveling, or exploring the world.


Deck 2 – Slide 12

 

 

The journey doesn’t end here



Copy of Aesop Pitch Deck (5)
Copy of Aesop Pitch Deck (2)
Copy of Aesop Pitch Deck (3)
Copy of Aesop Pitch Deck (4)

Selected Works

I Know My PlaceSaysh | Brand Launch Campaign

SayshBrand Identity & Ecosystem

Home of SayshRetail Space & Experiential Design

OmorphoBrand Identity, Campaign and Digital Product Design

Hodinkee - Holiday Campaign 2021Campaign & Digital Product

Saysh x KithBrand Partnership & Campaign

Spike 1 NFT x Saatchi GalleryCampaign & Digital Art (NFT)

House of '98 - ESPNCampaign & Experiential Digital Design

Mountaintop ConversationsPodcast Production & Identity Design

GoogleFuture Vision

Evolved By NatureBrand Identity & Product Design

Saysh Two CampaignProduct Design & Campaign & Lookbook

NoonBrand Identity & Packaging Design

PICIBrand Identity & Product Design

Nike x NYvsNYCampaign

SiriusXMBrand Identity

M&MDigital Ecosystem

Aesop OasisProduct & Membership Design

Nike x USOCampaign

SZA — AMEX UNSTAGED ConcertLive Performance Production & Art Direction