Client • Saysh       — 2021

Credits:
Saysh: @allysonfelix @pwesley22

Co-Head of Brand at Saysh: @hrrypchm @berrnise
Director: @harrisonboyce
Executive Producer: @shelbygallery Produced By: @group.thrpy
Saysh Producer: @mayaschulefand Producer: @carolmemine
Editor: @maxwellmbasch DP: @harrisonboyce 1st AC: @danielworlock
Digitech: Justin Ruhl Makeup: @kristinhilton @maworldgroup
Styling: @turnerturner Hair: @dylanchavles
Post Producer: @tmz.tmi Color: @jalob @aliwebb_producer @forager.tv
Sound Design/Mix: @hamiltonboyce

Saysh Launch Campaign — I Know My Place

In the lead-up to the Tokyo 2020 Olympic Games Yoshiro Mori, president of the Tokyo Olympic organizing committee, said women have an “annoying” tendency to make meetings run unnecessarily long and that they should “know their place”. He was fired from his position. Still, this was a lighting rod moment in culture, where antiquated and insulting views of women were continuing to be perpetuated.

The film above introduced a brand called Saysh to the world. The brand’s mission is to “undermine inequality with female creativity and athleticism.” Mr Mori, unknowingly, had given us a gift, with his bigoted comments.

To know your place is to accept your position. To get back in your box. To limit. To retreat. This lazy, ubiquitous phrase is the enemy of Saysh. We believe women are authentically enough. And In the great tradition of reclaiming and inverting insults and slurs - we launched Saysh to the world with one simple declaration from Allyson Felix - I Know My Place.

Featured on:
Vogue
Time
Self
Complex
Hypebeast
ESPN
ABC NEWS
CNBC
Fast Company
Oprah Daily
YAHOO
Good Morning America
Input
The Athletic
Essence
USA Today
BBC Sport
InStyle
FootwearNews
Runner’s World UK
Refinery29
Black Enterprise
Fashionista
CBS Sports
Madam Noire
Today
Popsugar
Insider

& more 


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Selected Works

I Know My PlaceSaysh | Brand Launch Campaign

SayshBrand Identity & Ecosystem

Home of SayshRetail Space & Experiential Design

OmorphoBrand Identity, Campaign and Digital Product Design

Hodinkee - Holiday Campaign 2021Campaign & Digital Product

Saysh x KithBrand Partnership & Campaign

Spike 1 NFT x Saatchi GalleryCampaign & Digital Art (NFT)

House of '98 - ESPNCampaign & Experiential Digital Design

Mountaintop ConversationsPodcast Production & Identity Design

GoogleFuture Vision

Evolved By NatureBrand Identity & Product Design

Saysh Two CampaignProduct Design & Campaign & Lookbook

NoonBrand Identity & Packaging Design

PICIBrand Identity & Product Design

Nike x NYvsNYCampaign

SiriusXMBrand Identity

M&MDigital Ecosystem

Aesop OasisProduct & Membership Design

Nike x USOCampaign

SZA — AMEX UNSTAGED ConcertLive Performance Production & Art Direction