Client • Nike New York Agency • R/GA — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham
Art Direction — Nike NY vs NY
Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities.
Selected Works
Saysh | I Know My PlaceLaunch Campaign
MoovlabBrand Identity, Launch Campaign & Digital Product
Timex AtelierCampaign Identity & Product Campaign
WM BROWNBrand Refresh & Digital Product
SayshBrand Identity & Ecosystem
OmorphoBrand Identity, Campaign and Digital Product Design
Always AlphaBrand Identity
Home of SayshRetail Space & Experiential Design
Nike NYC MarathonCampaign
Hodinkee - Holiday CampaignCampaign & Digital Product
Saysh x KithBrand Partnership & Campaign
Spike 1 NFT x Saatchi GalleryCampaign & Digital Art (NFT)
GatherBrand & Product Launch
House of '98 - ESPNCampaign & Experiential Digital Design
Saysh Equality Over AntiquityBrand Campaign
Mountaintop ConversationsPodcast Production & Identity Design
GoogleFuture Vision
Evolved By NatureBrand Identity & Product Design
Saysh Two CampaignCampaign & Product Design
NoonBrand Identity & Packaging Design
PICIBrand Identity & Product Design
Nike x NYvsNYCampaign
Samsung Galaxy ACampaign
SiriusXMBrand Identity
M&MDigital Ecosystem
Aesop OasisProduct & Membership Design
Nike x USOCampaign
SZA — AMEX UNSTAGED ConcertLive Performance Production & Art Direction