Brand • HODINKEE       — 2021
Director of Brand/Creative | Bernise Wong
Brand Designer |Andrew Gottschalk
Senior Digital Designer |Drew Preiner
Photographer |Zeph Colombatto
Producer | Sarah Reid 

Hodinkee Holiday Campaign — Better With Time

Launching on November 8th, HODINKEE will introduce the Holiday extension of the “Better with Time” campaign, running through Christmas Day. Much like 2020, this holiday season is sure to look unlike any other. People are longing for normality, yet, restricted by the Covid reality. Pandemic irreversibly changed the way people discover, shop, and buy. This year, we celebrate gathering time with our customers through curated holiday gift packages, and a sincere brand campaign that captures the warmth and sentiment of reunion and gifting. The goal of this campaign is to position HODINKEE as a destination for gifts-- through the lens of our expertise and authority in the world of watches.

Personas

→ The Adventurer 
→ The Host 
→ Ultimate Collector 
→ The Athlete
→ The Technophile 

Creative Concept:
Passing (gifting, exchange) Time (watches, moments)