Brand • HODINKEE — 2021
Director of Brand/Creative | Bernise Wong
Brand Designer |Andrew Gottschalk
Senior Digital Designer |Drew Preiner
Photographer |Zeph Colombatto
Producer | Sarah Reid
Hodinkee Holiday Campaign — Better With Time
Launching on November 8th, HODINKEE will introduce the Holiday extension of the “Better with Time” campaign, running through Christmas Day. Much like 2020, this holiday season is sure to look unlike any other. People are longing for normality, yet, restricted by the Covid reality. Pandemic irreversibly changed the way people discover, shop, and buy. This year, we celebrate gathering time with our customers through curated holiday gift packages, and a sincere brand campaign that captures the warmth and sentiment of reunion and gifting. The goal of this campaign is to position HODINKEE as a destination for gifts-- through the lens of our expertise and authority in the world of watches.
Personas
→ The Adventurer
→ The Host
→ Ultimate Collector
→ The Athlete
→ The Technophile
Creative Concept:
Passing (gifting, exchange) Time (watches, moments)
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
OmorphoBrand Launch/ Brand ID
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh SS LookbookSummer Campaign
Saysh x KithBrand Partnership
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
GoogleFuture Vision
Noonnoon
Saysh Two CampaignProduct Design & Campaign & Lookbook
Evolved By NatureSilk Inc
PICIParker Institute
Nike x NYvsNYNike
Samsung Galaxy ASamsung
SiriusXMSiriusXM
Nike x USONike
Trendex StoneTrendexStone
Aesop OasisAesop
PATHPath Foundation
SZA — Unstaged Concert(Live Performance)
VesperVesper
Anklet by SayshSaysh | Product Campaign
M&MM&M Digital Experience
KATE'SButcher & Cookshop
YAKOLive Nation
Uniqlo x UTUniqlo