Client • Parker Institute   Agency • R/GA       — 2019
Team | Mike Rigby, Antonio Moton, Corey Lewis, Annelise Alexander

Visual Identity — PICI

Assembling an incredible brain trust of early believers, pioneers and six leading academic research institutions, the Parker Institute for Cancer Immunotherapy was formed. Our brand has the power to illuminate what we do and inspire others to stand behind our mission. And it should be as ambitious as we are. It’s more than just a logo. Our brand is a common identity that’s expressed across all the ways people experience PICI—from our business cards to our fundraising galas. It helps us show the world who we are and what we’re capable of.



PICI Brand Playbook
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Selected Works

I Know My PlaceSaysh | Brand Launch Campaign

SayshSaysh | Brand 360°

Home of SayshSaysh | Retail Experience

OmorphoBrand Launch/ Brand ID

Hodinkee - HolidayHodinkee | Holiday Campagin 2021

Saysh SS LookbookSummer Campaign

Saysh x KithBrand Partnership

Saysh Equality Over AntiquitySaysh | Brand Campaign

GoogleFuture Vision


Saysh Two CampaignProduct Design & Campaign & Lookbook

PICIParker Institute


Trendex StoneTrendexStone

PATHPath Foundation

SZA — Unstaged Concert(Live Performance)


Anklet by SayshSaysh | Product Campaign

M&MM&M Digital Experience

KATE'SButcher & Cookshop

YAKOLive Nation

Uniqlo x UTUniqlo