Client • Parker Institute   Agency • R/GA       — 2019
Team | Mike Rigby, Antonio Moton, Corey Lewis, Annelise Alexander

Visual Identity — PICI

Assembling an incredible brain trust of early believers, pioneers and six leading academic research institutions, the Parker Institute for Cancer Immunotherapy was formed. Our brand has the power to illuminate what we do and inspire others to stand behind our mission. And it should be as ambitious as we are. It’s more than just a logo. Our brand is a common identity that’s expressed across all the ways people experience PICI—from our business cards to our fundraising galas. It helps us show the world who we are and what we’re capable of.



PICI Brand Playbook
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Selected Works

I Know My PlaceSaysh | Brand Launch Campaign

SayshBrand Identity & Ecosystem

Home of SayshRetail Space & Experiential Design

OmorphoBrand Identity, Campaign and Digital Product Design

Hodinkee - Holiday Campaign 2021Campaign & Digital Product

Saysh x KithBrand Partnership & Campaign

Spike 1 NFT x Saatchi GalleryCampaign & Digital Art (NFT)

House of '98 - ESPNCampaign & Experiential Digital Design

Mountaintop ConversationsPodcast Production & Identity Design

GoogleFuture Vision

Evolved By NatureBrand Identity & Product Design

Saysh Two CampaignProduct Design & Campaign & Lookbook

NoonBrand Identity & Packaging Design

PICIBrand Identity & Product Design

Nike x NYvsNYCampaign

SiriusXMBrand Identity

M&MDigital Ecosystem

Aesop OasisProduct & Membership Design

Nike x USOCampaign

SZA — AMEX UNSTAGED ConcertLive Performance Production & Art Direction