Client • Saysh — 2022
President & Founder: Allyson Felix
Creative Director: Bernise Wong, Harry Peacham
Design Lead: Kayla Watson
Associate Designer: Nisha Phongpetra
Photographer: Camila Falquez
Saysh Maternity Returns Policy: EQUALITY OVER ANTIQUITY
When women become pregnant, their shoe size often increases by half a size — or more. And the change tends to be permanent. From listening to our community, we heard that makes for an uncomfortable nine-month term.
Women shouldn’t have to shoulder the cost of that discomfort. Saysh was founded in response to inequality in the world of athletic sponsorship. But you don’t have to be a seven-time Olympic champion, like our founder Allyson Felix, to feel the inequality women deal with throughout their life.
That’s why, for every Saysh customer that becomes an expecting mother, we’ll send you a free, fresh pair of Saysh One sneakers in your new size. No strings attached. It’s our humble contribution to creating a more equitable future for women.
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This set is inspired by Renaissance paintings of the Virgin Mary, and Catholicism’s reverence of the Madonna. The tones are blues on blue, with splashes of contrast tones. The wardrobe is draping, layered, and opulent (as is Catholicism). The position is seated, and the light is still inspired by “chiaroscuro”, offering the viewer that sublime, divine glow.
We’re challenging culture here, as black women are absent from this period of European painting, and treating Allyson, as a mother, with the same reverence as Botticelli would treat the Madonna. That alone will be incredibly striking.
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This set is communicating Allyson as the Matriarch, as a counterbalance to the traditional patriarch. In this image the viewer should feel like they’re under Allyson’s protection.
Here we’re pushing an emotion, a tone, a stance that the brand is taking - to serve women better. Allyson is our flag bearer - evidenced in her activism with Nike, testifying at Congress over black maternal health, working with VP Kamala Harris for greater advocacy. Because of all Allyson has done, we have earned the right as a brand to treat her as a heroic matriarch.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
OmorphoBrand Launch/ Brand ID
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh x KithBrand Partnership
Saysh SS LookbookSummer Campaign
Saysh Two CampaignProduct Design & Campaign & Lookbook
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
SZA — Unstaged Concert(Live Performance)
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
Anklet by SayshSaysh | Product Campaign
Aesop OasisAesop
Nike x NYvsNYNike
Trendex StoneTrendexStone
PICIParker Institute
Nike x USONike
VesperVesper
Noonnoon
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
SiriusXMSiriusXM
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop