Client • Saysh — 2022
Talent and President of Saysh: Allyson Felix
Creative Director: Bernise Wong, Harry Peacham
Design Lead: Kayla Watson
Associate Designer: Nisha Phongpetra
Producer: Lela Welden
Footwear Designer: Elan Hawkins
Scarves Designer: Bernise Wong, Elan Hawkins
Photographer: Dante Marshall
Stylist: Christian Stroble
DP: Allan Chavarria
Hair Stylist: B Thomas
Makeup Artist: Kristin Hilton
Product Design & Campaign & Lookbook
We See You, Too.
The Saysh Two is a sneaker to be seen in.
“Hiding,” tells the story of Allyson training in the dark to hide her pregnancy from her sponsor. Rather than hiding out of simple fear, hiding is also a means of protection - for herself, for her family, and of course, for her daughter. And in all that is unseen, when hidden, is this quiet, invisible work that goes into the public success that we all see from the most decorated track athlete to do it.
The campaign photography is shot to inspire the styling of the Saysh Two and resembles a lookbook over a traditional footwear campaign. Featuring Allyson and three other models, the shoot captures the tender moments of togetherness between women and the triumphant staged solo photography that showcases the feeling of being seen.
Bold in color, this scarf is inspired by a daughter’s love of her mother. The graphic is layered and complex, as love is, and the scarf’s colors are full of warmth and pride.
Flowers are symbols. Here our design team references the flowers from their own culture heritage to create something that crosses cultures, beautifully.
Referencing classical design from the world’s luxury houses, this scaf plays with color and scale to create illusions and emotions from the same central Saysh icon.
This design highlights the little and the large differences in living in different cultures. The pattern intertwines to the four corners of the scarf, as experience extends to the four corners of the globe.
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