Home of Saysh – B

Client • Saysh — 2021/22

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Retail Design & Experience — Home of Saysh

As a community-centric lifestyle brand, Saysh needed a home. Not a store, a home. A place where our Saysh Collective can meet. A space where women can experience and feel our brand, in a destination that’s been crafted with as much attention and care as our products.

In designing Home of Saysh, we took inspiration from studios and galleries – places where people come together to create and share through workouts, inspiring conversation, and exclusive experiences.

Creative: Saysh
Architectural Designer: Gabriel Chan
Photographer: Elizabeth Carababas

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The Home of Saysh is sparsely decorated with hanging drapes that frame the space, and flowing curtains that mirror the soothing views of the rustic California coast projected floor to ceiling. Planters house foliage from the beach. The colors are muted and monotone, as if dipped in our signature Saysh blue, and while the color palette is intentionally restricted to maintain calmness, the materiality of the space references the softness and comfort of Saysh’s design.

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The Saysh Table

The most important architectural element of the space is our Saysh Table.
Tables are where communities come together. And its prominent placement in the middle of our space was intentional. Our bespoke Saysh Table suspends from our high ceiling, dominating the space while giving the room a central focus and purpose. It represents our invitation to our Collective – you always have a seat at our table.

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Saysh Blue

The space brings our signature color, Saysh Blue, and roots in the rustic Californian coast to life in a truly immersive experience. The color, which is inspired by the serenity found when the ocean and sky blend into a single, blue hue, grounds the space to create a calm, peaceful stage for meaningful connection.