Client • Nike New York   Agency • R/GA       — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham 

Art Direction — Nike NY vs NY


Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities. 


 

 

02
01
Nike-NYvsNY-BW2
Nike-NYvsNY-BW3
Nike-NYvsNY-BW4
Nike-NYvsNY-BW
Nike-NYvsNY-BW5
Nike-NYvsNY-BW6
Nike-NYvsNY-BW7
Nike-NYvsNY-BW8
Nike-NYvsNY-BW9
Nike-NYvsNY-BW10

Selected Works

Trendex StoneTrendexStone

PICIParker Institute

VesperVesper

Viking Viking Cruises

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation

SiriusXMSiriusXM

PaccayaPaccaya Foundation

Wisdom By KidsJohnson and Johnson

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop

J I A W E ITongrentang

RGA+R/GA