Client • Nike New York Agency • R/GA — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham
Art Direction — Nike NY vs NY
Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities.
Selected Works
I Know My PlaceSaysh | Brand Launch Campaign
SayshSaysh | Brand 360°
Home of SayshSaysh | Retail Experience
OmorphoBrand Launch/ Brand ID
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Saysh SS LookbookSummer Campaign
Saysh x KithBrand Partnership
Saysh Equality Over AntiquitySaysh | Brand Campaign
Mountaintop ConversationsPodcast
GoogleFuture Vision
Noonnoon
Saysh Two CampaignProduct Design & Campaign & Lookbook
Evolved By NatureSilk Inc
PICIParker Institute
Nike x NYvsNYNike
Samsung Galaxy ASamsung
SiriusXMSiriusXM
Nike x USONike
Trendex StoneTrendexStone
Aesop OasisAesop
PATHPath Foundation
SZA — Unstaged Concert(Live Performance)
VesperVesper
Anklet by SayshSaysh | Product Campaign
M&MM&M Digital Experience
KATE'SButcher & Cookshop
YAKOLive Nation
Uniqlo x UTUniqlo