Client • Nike New York   Agency • R/GA       — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham 

Art Direction — Nike NY vs NY


Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities. 


 

 

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Selected Works

SayshSaysh | Brand 360°

I Know My PlaceSaysh | Brand Launch Campaign

Hodinkee - HolidayHodinkee | Holiday Campagin 2021

Trendex StoneTrendexStone

PICIParker Institute

VesperVesper

Noonnoon

M&MM&M Digital Experience

YAKOLive Nation

PATHPath Foundation

SiriusXMSiriusXM

Uniqlo x UTUniqlo

KATE'SButcher & Cookshop