Client • Nike New York Agency • R/GA — 2019
Team | Gabriel Cheung, Jenny Wu, Leah Alfonso, Harry Peacham
Art Direction — Nike NY vs NY
Final art direction and design exploratory for the campaign launch of the Nike Summer x NY vs NY. Change is the only constant in New York City; Summer sport is the most transitional time of the year and yet sport ignites change. Nike tells the story of how sport turbocharges positive changes, documenting progress as it ripples through New York's communities.
Selected Works
SayshSaysh | Brand 360°
I Know My PlaceSaysh | Brand Launch Campaign
Anklet by SayshSaysh
Hodinkee - HolidayHodinkee | Holiday Campagin 2021
Evolved By NatureSilk Inc
Samsung Galaxy ASamsung
Nike x NYvsNYNike
Trendex StoneTrendexStone
PICIParker Institute
Nike x USONike
VesperVesper
Noonnoon
M&MM&M Digital Experience
YAKOLive Nation
PATHPath Foundation
SiriusXMSiriusXM
Uniqlo x UTUniqlo
KATE'SButcher & Cookshop