Client • Path Foundation      — 2017

Brand Identity — PATH

The ask:

Create a master brand identity that can bring all the PATH’s sub-brand together and more approachable to the community.

Approach:

In-depth research and social listening with Chermayeff & Geismar & Haviv in determining the brand position of PATH Foundation in the community and what it truly stands for. The result: PATH Foundation is truly a great organization that contributed to community health and vitality through many different paths. It’s like a blossom in the spring that puts a smile on people’s lives! The ideology behind the logo mark is to use each petal to represents different components in the organization, the people, the audience and the community. Without any boundaries in age, race, and background. Captures how it coming in together, outputting positivity and forming the blossoms and the path itself. As a result to create an uplifting, positive brand identity that represents the heart and good within the community.