Client • Nike New York   Agency • R/GA       — 2019
Team | Gabriel Cheung, Harry Peacham, Leah Alfonso

Art Direction — Nike Go Play Day

Final art direction and design exploratory for the campaign launch of the Nike Summer x Go Play Day. There's more to a story than watching it unfold. Instead, Nike is giving NYC the chance to see and celebrate how sports create positive CHANGE in the lives of both athletes and their communities — told through each of their unique points-of-view.

This isn't a competition. This is play. This is freedom. This is imagination letting loose and running wild. this is the best part of being a kid — and that’s how we should tell our story: from their point-of-view. not by kids competing, but by kids playing. It's all about perspective.